SXSW brings industries together to showcase breakthroughs and cutting-edge ideas through exhibitions, panel discussions, keynote speakers and workshops. The city of Austin becomes grounds for the best and brightest to converge, share and learn from each other.

For our second appearance, but first IRL SXSW experience, Motif FoodWorks hosted a panel, “A Plant Protein Showdown” on SXSW’s Next Stage.

To share how science and culinary design can come together to propel plant-based foods, Motif’s engaging panel included a competitive twist that highlighted its food-tech in a craveworthy, gotta-have-it-now way.

Hosted by Motif’s CEO Jon McIntyre, food content creators Owen Han and H Woo Lee and vegan chef and author Chloe Coscarelli each produced their own recipe highlighting Motif’s plant-based burger. Their ASMR-style cooking videos were shared with the audience, helping demonstrate science is a key ingredient for making plant-based foods that taste great, are accessible and work seamlessly in everyday cooking.

The pay-off for attendees was a chance to sample one of those delicious plant-based recipes, Chef Chloe’s vegan sloppy Joes.

We had so much fun seeing SXSW festival goers and giving them a taste of what’s happening at Motif. Check out the video above for highlights of SXSW 2022 and explore our content from last year’s SXSW discussion “What is Taste?” here.

CEO Jon McIntyre, H Woo Lee, Chef Chloe Coscarelli and Owen Han