...but some companies are making that IMPOSSIBLE.
Motif FoodWorks is dedicated to the science of more: more taste, more texture, more choices. From our breakthrough ingredients to the finished products we are making directly for consumers, our goal is to create the best food possible.
Impossible Foods has other ideas. Instead of advancing the industry together, supporting innovation and championing collaboration (as they have claimed they want to), they have taken a different stance: they are trying to own Heme, a protein found in nature.
If Impossible is able to prevent others from using Heme protein, it will mean less innovation in the plant-based food category. No one else will be able to experiment with heme in plant-based foods. It’s the same tactic used by technology “patent trolls”: securing overly broad patents and then using them to dominate the marketplace.
Less innovation hurts consumers, the plant-based food industry and the planet.
If you're interested in learning more about what Motif FoodWorks does and why we believe more innovation in the plant-based category is important, read more below.