SXSW Online Featured Session ‘What Is Taste?’ will explore the culture, science, art and tech behind the experience of eating

We all know that food is so much more than a source of energy and nutrients. The experience of cooking and eating helps define every culture on earth; taste, texture and other sensations of food are extraordinarily complex. We think about this constantly in our mission to create better plant-based foods, and our CEO Jonathan McIntyre will go deeper on the topic at this year’s South By Southwest Online conference.

Join us on Friday, March 19 at 2 p.m. Central Time for the Featured Session “What Is Taste?” Jon and other food experts will dive into the culture, science, art, technology and magic of taste. Panelists include renowned three Michelin Star chef Dominique Crenn, neuroscientist and leading world expert on the psychological science of smell Rachel Herz, and So Vegan cofounder and author Ben Pook. They’ll talk about one of the most universal and yet intensely personal joys — tasting food — and the many unexpected and interconnected things that influence the experience.

Learn more about SXSW programming and register here.